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Business Referral Exchange — How It Works

Learn How Referral Key Works For You
No matter what the industry, more professional relationships mean more business and the biggest boost to a business comes from a trusted acquaintance that knows your work and advocates for you. This is what we call your “circle of trust”.

Referral Key helps you generate and track sales leads with business associates you already know and allows you to expand your professional network to establish new referral relationships. With our free trial offer you can join today, spend a few minutes setting up your referral network and begin exchanging referrals immediately.

When you join, you’ll send invitations to business associates you know asking them if they would like to exchange referrals with you. The people you choose are not subject to any fees. Referrals leads are instantly emailed to you. Referral Key tracks referrals so you can analyze the effectiveness of your referral partnerships.

With Referral Key you can:

  • Establish an online referral network to exchange referrals with business associates who know and trust you
  • Track referrals to analyze relationships and increase referral reciprocity
  • Expand your network by gaining access to the network of your trusted associates to identify new referral opportunities
  • Create your profile to showcase your expertise for consumers and professionals
  • Advertise your business for consumers seeking your services with links to major search engines
  • Allow consumers to rate and view the quality of your services to build credibility and increase consumer trust
  • Create promotion campaigns and track referral offers with your clients and peers
  • View member rating scores to learn more about professionals you may want to exchange referrals with

That’s Referral Key. And that’s the key to unlocking your business network!

 

Generate Timely, Qualified Sales Leads from Your "Circle of Trust"
Our easy to use website allows you to build your “community” of referral associates that know and trust you, inviting them to join your network to exchange referrals.Those who agree to exchange referrals with you are not subject to any fees unless they want to establish their own “referral community”, expanding everyone’s network and business contacts exponentially.

Once your associates accept your invitations to exchange referrals, they are walked through a brief overview and are able to exchange referrals with you in just minutes. When the opportunity arises to refer business, the user simply logs on, includes a brief note about the referral, provides the referrals contact information, and Referral Key takes care of the rest. The result is a web-enabled closed loop where you now have a timely, qualified lead from a trusted associate and a much higher probability of converting these leads into actual revenue. Every step, from initiating a referral to following up is automatically tracked with our service.

As a member, you will also be listed on the Referral Key home page demographically and by industry. This will enable consumers to find you if they are looking for a professional with your expertise. To enhance your credibility and increase consumer trust, consumers will be able to rate the quality of your services. In addition, associates in your network can be listed as references to recommend your products and services. This is just one more way Referral Key can help you generate qualified leads and increase sales.

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Expand Your Professional Network
Referral Key helps you expand your network by allowing you to tap into your associate’s circle of trust. Each member can indicate which associates in their circle of trust can be browsed by others. You can then proactively approach these business professionals about establishing a new referral relationship to help generate business for one another. By expanding your network, your customers tap into a serious network of professionals and that improves their bond with you and differentiates you from your competition.

In the example below, when Don added Jeff as a trusted contact, Shelly’s indirect network now has an immigration lawyer. When Shelly has a need to refer a customer to an immigration lawyer, she may contact Don, and Don may make the actual introduction or she may contact Jeff directly. Over time, Jeff may become a trusted connection and become included in Shelly’s circle of trust.

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Track Relationships to Ensure Leads are Reciprocal
Tracking referrals and keeping your referral relationship balanced and mutually beneficial can be difficult. Unfortunately, many professionals never receive an equitable number of referrals for the referrals they’ve provided to others. These unbalanced relationships are far more likely to break down and, overtime, potential business is lost.

With Referral Key, you will have access to detailed reporting tools to help track and analyze your referral partnerships. To encourage reciprocal behavior, Referral Key sends you and each of your associates a periodic appraisal report that shows the status of all referrals between each of you and allows you to provide feedback to one another on if your referral partnership is balanced. By knowing referral results, you can customize your program for maximum effectiveness.

Referral Key is also designed to ensure that you are rewarded for good referral behavior. Associates in your network will be prompted to rate the quality of your leads. Your overall rating will be available to all professionals in your network as a way to validate the quality of your leads. This will in turn encourage reciprocal behavior from professionals to send leads back to you.

Through Referral Key, you can create and track referral promotion campaigns and be sent “qualified” referral leads from your customers and colleagues who know and trust you. Referral Key’s tracking system ensures your customer and colleague referrals are accurately and promptly compensated for every referral they send.

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Top Ten Benefits of Referral Key Membership

 
 

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